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China’s biggest annual shopping extravaganza began this week, with rivals Alibaba Group Holding, JD and Pinduodo firing the first shots. The tension is palpable: rather than launching their pre-sales campaigns on different days as in past years, the three giants pulled the trigger all on the same day.
If it feels like China’s Black-Friday equivalent arrived earlier this year, that’s because it did – by around a week.
It could be that companies are eager to capture the anticipated surge in consumer spending after Beijing rolled out its biggest stimulus package since the pandemic. Sales data from the “golden week” national holiday earlier this month suggested that Chinese shoppers are loosening their purse strings.
scmp.com/tech/big-tech/ar..
#A Glance of China 行摄中国

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Alibaba, JD.com, Pinduoduo kick-start Singles’ Day promotions on same day
The e-commerce rivals’ respective promotions look to benefit from healthier consumer spending on the back of Beijing’s stimulus measures.
